KFC captures Brazilian spirit as World Cup fever kicks off

A boy, his arms full with KFC bags, walks home through the lively streets of his home town in Brazil.

Passing boys playing with football cards in the streets, through colourful markets and at one point riding on a wheelbarrow full of watermelons, the boy's travels are seen against a brackdrop of vibrant sounds, colours, and Brazilian music.

The minute he gets home to his family and they begin to eat, the noise dies away.

"The only time Brazil is quiet is when we are eating," he says.

Brand: KFC

Agency: BBH

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More