KFC drops the f-bomb in provocative new campaign

Bartle Bogle Hegarty has created a new outdoor ad for KFC that toys with the convention of starring-out the letters in the middle of a swear word.

At the centre of the campaign, which launched this week, is a 96-sheet featuring the headline "It’s f_____ _____n’ good".

It will be joined by posters for train station screens that promote KFC’s new burger, the Original Recipe Stacker, a sandwich that combines chicken fillets with a "baconnaise" sauce.

The campaign was created by Hamish Pinnell and Martha Riley at BBH. The design was by Christian Tunstall and Niek Van Den Wingerden at Gareth Williams Design & Photography.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.