KFC drops the f-bomb in provocative new campaign

Bartle Bogle Hegarty has created a new outdoor ad for KFC that toys with the convention of starring-out the letters in the middle of a swear word.

At the centre of the campaign, which launched this week, is a 96-sheet featuring the headline "It’s f_____ _____n’ good".

It will be joined by posters for train station screens that promote KFC’s new burger, the Original Recipe Stacker, a sandwich that combines chicken fillets with a "baconnaise" sauce.

The campaign was created by Hamish Pinnell and Martha Riley at BBH. The design was by Christian Tunstall and Niek Van Den Wingerden at Gareth Williams Design & Photography.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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