KFC has some sort of obsession with making things that smell or look or taste like fried chicken but are not fried chicken.
A trip through our own archives finds a set of chicken-shaped PC peripherals from Japan and the infamous fingernail-licking nail polish from Hong Hong (which didn't make any more sense even after we talked to the creative team involved). Campaign is also going to count a recent Malaysia stunt that involved a piñata that looked like a rice wrap burrito (whatever that is) and a fairly recent fashion show in China where models were carrying buckets of (presumably fake) chicken.
The latest weirdness is this US video promoting a sunscreen which can make you smell like poultry that's turning crispy in a deep-fat fryer while you're blistering in the sun. Unfortunately, the mail-in offer was only good in the US. Anyway, the 'while supplies last' period turned out to incredibly short; though the video was posted yesterday, the stuff is all spoken for.
Like Coke with its special bottles and cans bearing names / nicknames / song lyrics / movie quotes / emoticons / dates, KFC seems to have latched onto something that created a viral storm and will be repeating it in many markets. So Campaign eagrly awaits the brand's next faux-food promotional tactic. Campaign also awards extra points for the casting of actor George Hamilton as the Colonel this time; fans of a certain vintage will remember that he was well know for his supernatural tan.
This article was first published on www.campaignasia.com