KFC hires circus school stars for Krushems push

KFC is launching a £4m TV campaign for its Krushems range featuring acrobats from ZipZap circus school, choreographed by Austrian artist Will Dorner.

The 60-second spot for Mint Aero Krushems drink was created by Bartle Bogle Hegarty and was inspired by Dorener’s ‘Bodies in Urban Spaces’ project, which featured people squeezing into small spaces in towns and cities.

In the latest ad, ZipZap acrobats build "gravity-defying human structures" in urban locations, such as bus stops and shop windows.

Jennelle Tilling, vice president of marketing at KFC UK, said: "Krushems has become a £20m brand for us since it launched in 2010, and this campaign brings to life the fun and dynamic personality of the brand, as well as reflecting how it feels to experience the indulgent taste and intensity of the drink."

The ‘Feel the Krush’ campaign will run into 2013 and will run across new flavours throughout the year.

Additional flavours include Maltesers, Oreo, Strawberry Shortcake and Milkybar.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published