KFC recruits Gu marketer Farren

KFC has hired Gu marketer Meg Farren as its marketing director of new concepts and strategy.

KFC: Meg Farren joining as marketing director of new concepts and strategy
KFC: Meg Farren joining as marketing director of new concepts and strategy

Farren joins from the chocolate-pudding brand, where she held the position of new business director. She had been promoted from her role as marketing controller for Gu and Fru Puds in July.

She will report directly to Jennelle Tilling, vice-president of marketing at KFC.

Tilling said: 'We're looking forward to working with Meg. Her previous experience with innovative food brands make her a great fit to head up new concepts at KFC.'

The fast-food chain launched ads promoting its espresso coffee this month, as it looks to emulate McDonald's success in the coffee market.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More