KFC resurrects 'The Colonel' after 20-year hiatus

Fried chicken giant KFC has resurrected Colonel Sanders for its latest TV ad in the US.

KFC: the Colonel has been resurrected for US TV
KFC: the Colonel has been resurrected for US TV

It is the first time the Kentucky Fried Chicken founder will feature in the fast food brand's advertising for two decades, marking a step change in brand communications.

The ad, titled "the state of Kentucky Fried Chicken address", features American actor and impressionist Darrell Hammond as Colonel Sanders.

"Colonel Sanders is back, America! He’s back to make sure his Kentucky Fried Chicken is still as delicious as it ever was. And he made this commercial about it," KFC quips on its brand YouTube site.

The spot features Colonel Sanders sporting a dry and somewhat unhealthy cough, addressing the audience.   

"I've been gone for a while and boy, howdy, how things have changed," he says. "Nowadays you've got your international space station, your double sided tape... but what you don't always seem to have these days is my Kentucky Fried Chicken!"

He says KFC is "still finger lookin' good", the strapline that the brand ditched from its marketing in 2011 and replaced with "so good".

In the UK, KFC has been focusing on injecting more emotion in its advertising as it celebrates its 50th anniversary. 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published