KFC rolls out 'biggest' menu overhaul in 20 years

KFC is rolling out the "biggest overhaul" to its menu for two decades today, with the launch of pulled chicken.

KFC: unveils its pulled chicken range
KFC: unveils its pulled chicken range

Ahead of its 50th anniversary, the fast-food chain is tapping into the rapid growth of pulled BBQ meats, bringing "on-trend street food to the high street" with the launch of "slow cooked, original BBQ chicken", available across the UK and Ireland estate today.

The meat is first tumbled in a dry spice rub, which includes smoked paprika, clove and chilli, before being marinated in a molasses-based sauce and slow-cooked for almost two hours. The range includes the Ultimate Burger, Chicken Twister Wrap and lower calorie Lil’ Wrap. 

Louise Direito, KFC innovation manager, said: "If pulled pork was the dish of 2014, then 2015 will become the year of pulled chicken. Influenced heavily by both our Kentucky heritage as well as the UK street-food scene, the new range is a labour of love for us."

"We have been working tirelessly for the past 18 months to improve the variety of our menu and are delighted that we can now provide our customers with something completely unique to KFC."

KFC said the move reflected "Britain’s growing love affair with ‘Americana', which has driven a 35% increase in the number of American and BBQ-style dishes served in UK restaurants since 2010."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).