KFC rolls out 'his and hers' ads for BBQ Rancher burger

KFC is to roll out its first 'his and hers' TV ads, to support the release of the BBQ Rancher, its 'healthy' non-fried burger.

KFC: 'his and hers' ads for BBQ Rancher
KFC: 'his and hers' ads for BBQ Rancher

The burger, which is being launched this week in the UK, joins other non-fried products on the fast-food chain’s menu. These include the KFC Brazer, a griddled chicken burger and tortilla-style wrap, which was launched in April last year.

The 400-calorie BBQ Rancher comprises a marinated chicken breast fillet with barbecue sauce sandwiched between a ‘deli roll’.

KFC claimed the sauce is derived from founder Harland ‘Colonel’ Sanders’ unpublished ‘food autobiography’ found at a storage facility in the US last year.

TV and outdoor ads by Bartle Bogle Hegarty break this week, with the ad for men adopting a ‘fun-loving’ theme, while the ‘female’ ad plays on etiquette.

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