KFC showcases real-life cowboys in stylish film

KFC has invoked a classic vision of America with a 90-second film telling the the story of a real-life modern cowboy and his son.

The fast food chain is looking to promote its new Great American Bites range, including Texas BBQ, Sweet Missouri Mustard, and Fiery Kansas Chilli flavoured products.

The stylish clip, which launches today (21 July), is the latest in a new series of more emotionally-engaging ads which kicked off earlier this year.

Brands: KFC

Client: Meg Farren, marketing director

Agency: BBH London

Creatives: Hamish Pinnell, Shelley Smoler and Raphael Basckin

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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