KFC's tearjerker adoption spot celebrating 50 years in UK debuts in ad chart

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

50 years of finger licking goodness
50 years of finger licking goodness

Webuyanycar.com and Thomson share first place this week, both registering 47% recall.  

Meanwhile, KFC makes its debut into the chart in sixth place, with its ad telling the story of how an adopted child takes to family life to celebrate its 50th year of business in the UK.

Adwatch research was conducted from 5 to 9 March 2015 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).


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Brand: Thomson

Agency/TV Buyer: BMB/MediaCom

Recall: 47%


Brand: Webuyanycar.com

Agency/TV Buyer: Driven/MEC Manchester

Recall: 47%


Brand: Asda

Agency/TV Buyer: VCCP/Carat

Recall: 42%


Brand: SmokeFree England

Agency/TV Buyer: Dare/M4C

Recall: 39%


Brand: Burger King

Agency/TV Buyer: David/Vizeum

Recall: 37%


Brand: KFC

Agency/TV Buyer: BBH/Walker Media

Recall: 34%


Brand: Gumtree

Agency/TV Buyer: Fold7/The7Stars

Recall: 33%


Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 30%


Brand: Barclays

Agency/TV Buyer: BBH/Maxus

Recall: 29%


Brand: Netflix

Agency/TV Buyer: Fallon

Recall: 26%