Kia appoints SapientNitro to handle digital across Europe

Kia Motors Europe has appointed SapientNitro to be its lead European digital agency.

Kia: appoints SapientNitro for digital brief
Kia: appoints SapientNitro for digital brief

The South Korean automotive company has appointed SapientNitro as its lead agency for its digital platforms across the brand's 20 markets in Europe.

This will include concept development, user experience, design, implementation and support. The agency will also handle some mobile and digital point-of-sale work in Kia showrooms.

SapientNitro won the business following a pitch against two agencies.

The focus will be on encouraging Kia’s design-conscious target audience to more actively engage with the brand.

Christiane Frisch, the digital marketing manager at Kia Motors Europe, said: "SapientNitro impressed us with their superb creativity and their technology expertise.

"Other major benefits are the agency’s global presence and its strengths on the execution side. 

"We are confident we have chosen the right partner to engage with our target groups through all relevant channels, and to expand our market share across Europe."

The first results of SapientNitro’s work are expected at the end of 2014 with the launch of new product pages for Kia’s Rio, Sorento and Venga models.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More