AgencyDavid & Goliath LA
Kia has launched "joyride II", the sequel to its 2010 Super Bowl spot "joyride dream."
The execution brings back five characters – familiar to parents and possibly already in the backseat of their car – to life as the commercial follows the gang as they experience an action packed road trip.
In "Joyride II," our group of characters is seen "discovering new worlds" via the Kia Sorento. We follow them as the adventure continues, visiting new locales – including the beach, the mountain, lakes, and swimming pools – and interacting with new locals – including surfers, line dancers, and even a bear.
Through the variety of locations, the Sorento is seen in a light that accentuates its most desirable features, including class-leading horsepower and fuel economy, as well as its IIHS Top Safety Pick safety credential.