Kia 'time to shine' by David & Goliath

David & Goliath has launched a US TV spot for Kia Optima featuring Blake Griffin, a basketball player with the Los Angeles Clippers.

The spot aims to show viewers that Blake Griffin and Kia Motors are dedicated to performance and focused on taking things to the next level.

It is the first commercial of a larger campaign. A series of dialogue-driven commercials will follow, featuring Griffin as a passionate Kia Optima spokesman.

Credits

Chief creative officer
Executive creative director
Copywriter
Art director
Executive producer, managing director
Producer
Managing partner, client services
Group account director
Account director
Director of strategic planning
Production company
Director
Director of photography
Executive producer
Line producer
Editing house
Executive producer
Telecine
CO3
Visual effects
A52
Executive producer
Head of production
VFX producer
VFX supervisor
Sound design
Audio mix
Mixer

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