The Kickstarter economy

In this entry in our 'Forward 50' trends series, we look at the flourishing Kickstarter economy.

Kickstarter: proven launchpad
Kickstarter: proven launchpad

With $765m pledged and almost 50,000 projects funded to date, the success of online crowdfunding platform Kickstarter shows consumers' abiding appetite for innovation.

From the groundbreaking iPod Nano watchband TikTok to an array of film and art projects, Kickstarter has become a proven launchpad for products and services.

For traditional companies, hamstrung by processes, falling budgets or fear of failure, Kickstarter's strength underlines the importance and galvanising force of genuine innovation.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published