Kidman's £18m Chanel ad debuts at Bridget Jones film

LONDON – Nicole Kidman's £18m, two-minute ad for Chanel No 5, billed as the most expensive made to date, is to break in cinemas tomorrow with 'Bridget Jones: The Edge of Reason'.

The decision to break the ad in cinema is a major coup for the medium, which has seen advertising revenue increase rapidly over the past 10 years to over £175m, the best figure in 30 years.

The Chanel ad, created in-house, is due to break on UK television from November 20 and will be accompanied by an extensive UK press campaign. Media buying is through Mediaedge:cia

The ad takes the theme of a love story, in which Kidman plays an elegant, sexy celebrity besieged by paparazzi. It is directed by 'Moulin Rouge' director Baz Luhrmann.

In the ad, Kidman is seen entering a building and climbing a staircase where she meets Brazilian actor Rodrigo Santoro, who appeared in last year's hit comedy 'Love Actually'. The pair kiss and disappear into a room before Kidman reappears to greet her fans, wearing a pendant saying No 5. It is the only reference to Chanel in the ad.

Kidman, who claims to be a lifelong fan of Chanel No 5, was signed by the designer brand in October. Separately, it is being reported that she is in talks to star as Coco Chanel in a movie about the fashion designer's life.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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