Kids Company prints 3D Christmas toys for vulnerable children

Thousands of children will wake up on Christmas Day without a present, but a Soho-based toy shop is hoping to go some way to remedy this by printing 3D toys for vulnerable children.

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Members of the public are being encouraged to text a £5 donation and select a toy design of their choice to be printed. Designs include two toys from Wallace and Gromit creators Aardman.

Participants can watch as machines create the toy they chose. They can then spread the word about the Print Happiness intiative on Twitter and Instagram using the hashtag #Printhappiness.

Brand: Kids Company

Client: Camila Batmanghelidjh, founder of Kids Company

Agency: AMV.BBDO