Kids Company prints 3D Christmas toys for vulnerable children

Thousands of children will wake up on Christmas Day without a present, but a Soho-based toy shop is hoping to go some way to remedy this by printing 3D toys for vulnerable children.

of

Members of the public are being encouraged to text a £5 donation and select a toy design of their choice to be printed. Designs include two toys from Wallace and Gromit creators Aardman.

Participants can watch as machines create the toy they chose. They can then spread the word about the Print Happiness intiative on Twitter and Instagram using the hashtag #Printhappiness.

Brand: Kids Company

Client: Camila Batmanghelidjh, founder of Kids Company

Agency: AMV.BBDO

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More