Kids tell film crew about their superhero sightings for Save The Children ad

Children in developing countries tell a documentary crew they have seen flying superheroes who have brought water, medicine and food to alleviate the suffering in their lives, in a touching and gently humorous ad for Save The Children.

Save The Children: children tell documentary crew about their superhero sightings
Save The Children: children tell documentary crew about their superhero sightings

The 100-second spot features a group of journalists "investigating" various sightings of superheroes and asking real children about those who have saved them.

The kids' comments include, "I saw him fly", "She flies with the clouds and brings water" and "He came and destroyed the mosquitoes." Another child says, "She came and now we have a new baby sister".

The end copy reads. "Every child deserves a superhero. Join our fight to save children’s lives."

Brand: Save The Children

Agency: Don’t Panic



Read next

The key 2015 trends that marketers can act on right now



Apple's latest results reveal a company at a crossroads

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More