Kimberly Clark 'Kleenex let it out' by JWT London

Celebs 'let it out' in this new ad for Kleenex by JWT London, directed by Rankin and Chris Cottam.

Emma Bunton unveils her inner rock chick, tough-guy Brit actor Tom Hardy blubs into a tissue watching a soppy film and Bob Geldof gets the giggles in a board meeting.