The phrase 'chockadooby' rang out in playgrounds around the country after this ad for Kinder Surprise was released in 1984.
Adults of a certain age will remember the delight of opening one of the chocolate eggs to find a self-assembly toy.
This bizarre ad features a grotesque Humpty Dumpty getting increasingly excited by his chocolate egg and the toy contained within.
The ad, created by Lansdown Euro, finishes with our hero falling backwards off the wall to his doom.
This ad was kindly donated by the Arrows Archive, which contains all TV ads nominated for the BTAA Awards since 1977. The archive is maintained by the History of Advertising Trust.