Kindred/Goodstuff win Korean car job

The Korean car manufacturer SsangYong has appointed Kindred and Goodstuff Communications to handle its creative and media accounts respectively.

SsangYong: has appointed Kindred and Goodstuff to help it break into the UK market
SsangYong: has appointed Kindred and Goodstuff to help it break into the UK market

SsangYong is planning a £2 million advertising campaign to back an assault on the UK car market after an unsuccessful attempt in 2008.

Goodstuff has been briefed to handle media planning and buying, while Kindred will deliver the creative, including advertising, direct marketing, brochures and web build.

SsangYong has developed a range of family cars, MPVs and 4x4 vehicles to target the UK market.

Ben Hayes, a founding partner at Goodstuff, said: "We thrive on working with challenger brands. We're looking forward to working with a brand that has an intriguing heritage and an exciting new proposition."

Nick Mustoe, the managing director of Kindred, added: "This is an exciting partnership that brings Kindred's strengths front and centre."