Kinetic seals £1m Jack Daniel's job

LONDON - WPP's outdoor specialist agency Kinetic has secured the £1m outdoor planning and buying account of Brown Forman's Jack Daniel's whiskey, previously handled by IPM.

The account move was finalised this month after a period of talks and without a competitive pitch.

Out-of-home campaigns for the drinks company will begin in April. The rest of Brown-Forman's planning and buying duties are unaffected and remain with Universal McCann.

The relationship between Kinetic and UM will be similar to the agency's relationship with Bacardi-Martini, with whom Brown-Forman shares some distribution and marketing services.

Kinetic declined to comment. Brown-Forman did not reply in time for publication.


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