King quits Aire for Century 105

Steve King, the managing director of Emap’s Leeds-based Aire FM, has been poached by Century 105, part of Border Radio Holdings.

Steve King, the managing director of Emap’s Leeds-based Aire FM,

has been poached by Century 105, part of Border Radio Holdings.



King will join the North-West-based station as managing director in

April.



He is to be replaced at Aire FM by Michelle Surrell, who joins from Red

Rose Radio, which is also part of the Emap Radio network. Century Radio

has been without a managing director since John Myers left the company

eight months ago.



Initially, King will focus on developing Century’s presence in the

digital market and extending its audience reach.



As well as bidding for regional digital licences, Century operates with

Chrysalis as part of the MXR consortium and has applied for the second

London digital multiplex, which will be awarded in the spring.



The radio station, which targets the 25- to 54-year-old market, features

a strong news programming schedule and sales are conducted by an inhouse

team.



King said: ’Century has the biggest radio licence outside of London,

with a survey area of five million. I will be looking to increase its

revenue and audience as quickly as possible.’



Under King’s management, Aire FM went through a massive turnaround,

becoming Emap’s radio station of the year in 1998, as well as picking up

a Sony radio award last year.



King, 43, started his career as a radio presenter on Radio Aire and

Viking and eventually became programme director at Sheffield’s Radio

Hallam, before moving on to Aire FM in 1996 as managing director.



Peter Brownlow, the chief executive of Border Radio Holdings, said:

’Century 105 was launched in 1998 by Border Radio Holdings and the

station needs a managing director like King whose drive and creativity

will reflect the needs of the station.’



Border Radio Holdings, owned by Border Television, has three regional UK

radio licences. They are Century Radio 100-102 covering the North-East,

Century 105 broadcasting in the North-West and the East Midlands station

Century 106. According to the latest Rajar/RSL figures, 11 per cent of

the Century 105 region’s population tunes in to the station.



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