King of Shaves unveils raunchy 'Barbarella X' viral

King of Shaves has launched a racy viral to ramp up its awareness as a challenger brand in shaving gels, oils and serums in the UK.

The viral, created by start-up virtual agency, SSKA, has been restricted to over-18s on YouTube, due to its explicit nature.

Featuring a remix of 'Carmen' by Melissa Hammond, the provocative ad features a scantily clad Diane Wood as the world’s most famous female professional Master Barber, ‘Barbarella X’.

Wood was approached to star in the ad by King of Shaves founder Will King, after she appeared on US Network TV to shave David Letterman’s beard live in the studio.

The 90-second viral stars Wood dressed in nothing but Myla underwear and YSL killer heels, shaving a man strapped to a barber’s chair, using King of Shaves’ new Azor M Alloy system razor.

Last year, King of Shaves relaunched its range of female shaving products in the UK and US, to broaden its appeal.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).