King takes up managing director post at Mellors Reay

Mellors Reay & Partners has filled the hole left by the recent departure of its managing director, Paul Richards, with an internal promotion.

Mellors Reay & Partners has filled the hole left by the recent

departure of its managing director, Paul Richards, with an internal

promotion.



Chris King has been elevated from vice-chairman to the key role just two

weeks after Richards’ departure. King has been at Mellors Reay since it

launched in 1995 and has been working with its chief executive, Carol

Reay, at various forerunners of the current agency for 12 years.



King will oversee the day-to-day running of Mellors Reay, as well as

being the director in charge of a number of key accounts, including

Procter & Gamble, Boots the Optician and Manor Bakeries. Reay will

continue to concentrate on steering the agency’s growth.



King began his career in the Army before joining P&G as a brand manager

in 1978 working on Fairy Liquid and Bold. He took his first advertising

job at Ted Bates in 1981 and moved to Grey in in1984, working on

SmithKline Beecham, General Foods and Max Factor.



He first teamed up with Reay in 1987 at Jenner Keating Becker Reay and

stayed with the agency through its various incarnations until the

present day.



Reay said: ’Chris has helped grow our clients from something very small

to something very large.’



King added: ’I’ve been an account handler all my life and Mellors Reay

is going to be the best account I’ve ever handled.’



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