Charles Kirchner, the former Rothmans and Mirror Group marketing
chief, has quit the client side to lead a new agency being relaunched
out of two existing shops.
Capon Kirchner Balmforth Trendall brings together Cowing Balmforth
Trendall and Ginn Jeffery, with a combined staff of 41 and claimed
billings of pounds 22 million.
Kirchner said the shop will break the ’Groucho Club mentality’ which, he
claims, bedevils agency thinking. It will aim to meet client needs
across marketing disciplines.
The merged portfolio includes Procter & Gamble, Hewlett-Packard, Daewoo,
Rizla and Emap Publications. No alignment with a media independent is
Kirchner, who will handle new business and take charge of the new
agency’s management structure, said: ’As a marketing director, it’s
clear to me that client perspec-tives have changed dramatically but
agencies have not.’
The management line-up renews the working relationship between Kirchner
and Ross Capon, an account director long associated with Rothmans at
BST-BDDP and CCST, now Walsh Trott Chick Smith. The other partners are
Ross’s brother, Phil, who becomes creative director, Adrian Hollyer, the
Cowing Balmforth finance director, and Nicholas Jeffery, the Ginn
Jeffery managing director. Nick Balmforth, who helped relaunch Cowing
Balmforth six years ago, and Richard Trendall, its managing director,
will remain as partners of the merged agency, but plan to withdraw over
the next three years.