Kiss backs R'n'B star Nelly's summer tour of the UK

LONDON - The Emap Performance music brand Kiss has been appointed to co-promote the R'n'B artiste Nelly's June tour.

The appointment marks Kiss's biggest R'n'B cross-media promotion and includes ads on Kiss's analogue and digital radio, TV, and online platforms. The campaign will also feature across the Key 103, Rock FM, Radio City and Hallam FM, Emap Big City radio stations.

The activity will promote the fact that tickets for the tour are available via Emap's online ticketing service and that audiences can get priority booking before the tickets go on general sale.

GiGi Dryer, head of ticketing and co-promotions at Emap Peformance, said: "Kiss is the perfect brand match for Nelly and we are sure this partnership with 3A Entertainment will be a great success. It is a further industry endorsement of Emap's unique multi-media offering and ticket selling capability."

3A promoter Pete Wilson said: "3A Entertainment has huge experience in promoting platinum, global artistes with record breaking sell outs. We have enjoyed a long and successful relationship with Emap and their cross-platform, digital campaign for Nelly provides us with a communication platform to Nelly fans across the UK."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).