Kit Kat 'a break from gravity' by JWT London

Kit Kat has launched an online film to tie in with Felix Baumgartner's record-breaking skydive.

Created by JWT London, the film shows a Kit Kat sent up to the edge of space.

The chocolate bar starts its ascent from Cambridgeshire and rises to a height of 116,490 feet.

Camera footage that tracks the bar’s ascent and descent is shared via Kit Kat’s social media channels. The work was created by Chris Jones.


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