Kitcatt Nohr Digitas lands £5m Dogs Trust

Be the first to comment
Dogs Trust: appoints Kitcatt Nohr
Dogs Trust: appoints Kitcatt Nohr

Dogs Trust has appointed Kitcatt Nohr Digitas to handle its £5 million integrated account.

The agency picked up the business without a pitch and will be responsible for developing the charity’s CRM, TV, print and direct marketing activity.

Dogs Trust has previously worked with Ogilvy.

The agency was behind Dogs Trust’s most recent campaign to reposition its rehoming centres as high-quality and caring places. The work won a silver at the 2012 DMA Awards.

Kitcatt Nohr’s appointment comes at a difficult time for charities. A report published in November 2012 showed UK charitable donations dropped by a fifth last year.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
Shares
Share

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published