Kitcatt Nohr Digitas scoops Samsung Olympic task

Samsung Electronics has hired Kitcatt Nohr Digitas to create a global digital hub for its Olympic Games activity.

Beckham: London 2012 ambassador
Beckham: London 2012 ambassador

The agency, which won a pitch for the account, will be responsible for creating digital activity for Samsung, which is a worldwide Olympic partner for wireless communications equipment.

Samsung works with Digitas in North America but the appointment will result in Kitcatt Nohr's first activity for the electronics company.

Activity will include social media and an Olympics website, which will be housed under the samsung.com domain. Launching next year, the site will feature information on the history of Samsung, the Olympics and the global ambassador for the London 2012 Olympic Games, David Beckham, who signed to the role in May.

It will also highlight the brand's role in the Olympic Torch Relay and include content by Samsung's "mobile explorers", a select group of people who will share their experiences of the 2012 Games using smartphones and social media networks.

All digital activities will be aligned under Samsung's strapline: "Everyone's Olympic Games."

Kyonghee Han, the director of the sports marketing group at Samsung Global Marketing Operations, said: "We believe Kitcatt Nohr Digitas is the right agency partner to develop the website and that it will execute a highly effective digital campaign."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).