Kitcatt Nohr already handles the direct marketing for sister company Waitrose, having picked up the account in a hotly contested pitch last year.
Kitcatt Nohr, Rapier and John Lewis were unavailable for comment.
LONDON -- John Lewis has appointed Kitcatt Nohr Alexander Shaw to handle its first serious direct marketing push.
BBH had already seen so many of its old guard leave, and for the new guard to also follow them out the door suggests something might be going awry.
Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.