Kitcatt Nohr lands John Lewis account

LONDON -- John Lewis has appointed Kitcatt Nohr Alexander Shaw to handle its first serious direct marketing push.

John Lewis... DM drive
John Lewis... DM drive
The agency scooped the account following a two-way shoot out against Rapier (Campaign 23 March).

Kitcatt Nohr already handles the direct marketing for sister company Waitrose, having picked up the account in a hotly contested pitch last year.

Kitcatt Nohr, Rapier and John Lewis were unavailable for comment.