Paul Kitcatt, the former executive creative director at Bates' 141
division, is joining the ethical and social marketing agency Lion as the
executive creative director.
The move follows the launch earlier this year of Kitcatt & Co, an agency
backed by The Burnett Associates Group, which also owns Lion. Kitcatt &
Co will continue to operate in the same building as Lion with Kitcatt
splitting his time across the whole group.
Kitcatt left 141 last year with its chief executive, Jeremy Shaw, after
141 bought the sales promotion agency Communicator and merged its
Shaw is now the chairman of Burnett Associates Group, Kitcatt & Co and
The appointment of Kitcatt is designed to boost Lion's creative
It works on domestic and international campaigns for clients including
the Red Cross.
Before Bates and Kitcatt & Co, Kitcatt was the managing director of
Brann London. He said: "Lion is a great agency with some really talented
and creative people. I gained a lot of experience in the not-for-profit
sector in my Brann days and look forward to being part of a team that
sets the agenda for creativity in fundraising and ethical customer