KitKat encourages people to take a break with blank TV ad

KitKat has developed a blank, audio-only spot free from 'celebrities selling Christmas turkeys' to encourage people to take a break amid the barrage of festive ads.

Kit-Kat: latest ad features this blank grey abyss
Kit-Kat: latest ad features this blank grey abyss

Featuring "absolutely nothing" the ad, which debuts on TV this weekend, shows 30' of a completely white set with just a voiceover.

The voiceover promises the spot will feature no celebrities selling turkeys, no make-believe families around the Christmas table and no people dancing in supermarkets with silly Christmas hats. 

It does manage to squeeze in one little brand push though - 'have a break, have a KitKat', it encourages.

Brand: KitKat

Client: Haseeb Rahman, business unit head, Biscuits (Nestle)

Agency: JWT

Creatives: Russell Ramsey, Ryan Lawson, Andy Smith

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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