KitKat to give away personalised packs featuring photos of consumers

KitKat is following in the footsteps of food brands such as Marmite and Nutella with a campaign that will give away more than 55,000 personalised four-finger bars.

Nestle: Have a break, have a KitKat with a photo of your face on the label
Nestle: Have a break, have a KitKat with a photo of your face on the label

Promotional packs will be available from next month and feature a unique code that must be submitted at the KitKat website to find out whether the consumer has won a personalised pack.

Winners' packs, which feature not just a personalised message but a photo of the winner, will be mailed to their homes.

Unilever has in recent years offered personalised Marmite jars for a number of calendar occasions, while Ferrero launched an initiative in 2015 in which consumers could apply for a free personalised label to affix to their Nutella jar.

Coca-Cola, meanwhile, produced cans and bottles featuring hundreds of different first names in its "Share a Coke with…" campaign.