KitKat's 'ritual' foil-tear shows Christmas tree in tactical poster ad

Nestle is encouraging anyone stressed out by Christmas preparations to have a break, with a pithy outdoor and print ad.

KitKat's 'ritual' foil-tear shows Christmas tree in tactical poster ad

The brand has tweaked the foil tear that forms when anyone opens a KitKat to show a Christmas tree set against a wintry, foily backdrop.

The ad is a clever visual trick that plays on the brand’s ‘Have a break, have a KitKat’ slogan, using the darkness revealed through the torn packaging to create an image of a Christmas tree, while the surrounding silvery foil conjures an icy landscape. 

Brand: KitKat

Agency: J Walter Thompson London

 

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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