KLM has launched a campaign to promote its offer to send a competition winner into space. Rapp, in conjunction with Tribal DDB Amsterdam, designed the website for the competition. The website contains an interactive movie that allows users to guess where a balloon released into the atmosphere by KLM will eventually pop. The person who guesses correctly will win a flight aboard the SXC Lynx spaceship. The work was written by Sander van de Vlasakker and art directed by Joost van Middelaar and Keith Kornson. It was directed by Tom Rijpert through Mediamonks.
Strategic and planning director