Knox leads LGBT leadership group

A leadership group has been set up for lesbian, gay, bisexual and transgender people in advertising called PrideAM.

Knox, Gooding and Bailey (l-r)
Knox, Gooding and Bailey (l-r)

Scott Knox, the managing director at the Marketing Agencies Association, will be the first president of the group, which will use the strapline: "Doing different."

An MAA survey found that just one-third of its agencies are aware of LGBT staff.

The group’s other founding members include: Jan Gooding, the group brand director at Aviva and chair of Stonewall; Nick Bailey, the chief executive and executive creative director at Isobar; and Matt Scarff, the director of ITV Creative.

Knox said: "PrideAM aims to ensure that anyone who is lesbian, gay, bisexual or transgender in our industry is supported and represented at the highest level. No-one should feel they need to hide who they are at work, and particularly not when they work in an industry as vibrant and progressive as advertising. 

"We have come together to connect, inform and empower LGBT people in our sector, to realise and celebrate the value we bring." 

Knox will launch the group at the Wacl president’s dinner on 22 September.

Gooding said: "If people in marketing are going to be equipped to help change the attitudes and behaviour of society with regard to LGBT consumers, then they need to get their own house in order."


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published