Kodak 'beautifully cheap printing' by Ogilvy & Mather

Ogilvy & Mather has created an autumn campaign for Kodak called "beautifully cheap printing" to promote its Hero series of printers.

The activity includes 20- and 30-second TV ads with a 50-second film airing online.

The TV spot "boys" features two young football fans who recreate a football stadium in their back garden by printing out multiple images of a crowd on the terraces as seen from the pitch on sheets of A4 paper. They then use the print-outs to cover the bushes and fences around them.

The work was written by Jason Mendes, art directed by Andrew Wyton, and ?directed by Kevin Thomas through Thomas Thomas Films. Post-production was through The Mill.