KOOKY 03: ITV Sport - Streaker

Mother avoids the obvious route of using sport to demonstrate that ITV Sport means more matches and games for the viewer. We are instead presented with a documentary-style spot in which a streaker reveals all about his daily existence. The character is strangely believable and the ad features some priceless moments, including the streaker practising running away from stewards and horses. An inventive and amusing commercial.

United Kingdom

Product/client: ITV Sport

Agency: Mother

200 St Johns St

London EC1V 4RN

UK

T: +44 20 7689 0689

F: +44 20 7689 1689

email: mother@motherlondon.com

Art Director: Mother

Writer: Mother

Agency Producer: Mother

Production company: Serious Pictures

1A Rede Place

London W2 4TU

UK

T: +44 20 7792 4477

F: +44 20 7792 4488

email: info@serious-pics.com

Director: Graham Linehan

Producer: Peter Nice

Director of Photography: Ivan Strasbourg

Post-production company: The Moving Picture Company

127-133 Wardour Street

London W1V 4NL

UK

T: +44 20 7434 3100

F: +44 20 7437 3951

email: mailbox@moving-picture.com

Editor: Adam Jenkins; Final Cut: Sound Design: Jungle