Kopparberg 'un-established since 1882' by RKCR/Y&R

Kopparberg, the premium cider brand from Sweden, has launched a £10 million campaign that aims to connect it with unconventional lifestyles, innovation and music.

Set and shot in Stockholm, it aims to capture the spirit of being "ün-established".

The ad was directed by Owen Harris, who recently shot the award-winning TV series Misfits.

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