KR Media picks up UK Gant account

KR MediaCom has won the UK media planning and buying account for the clothing brand Gant.

Gant: appointed KR Media
Gant: appointed KR Media

The agency, a joint-venture between MediaCom and the France-based KR Media, won the account after a competitive pitch against other networks.

Arena Red, the specialist fashion and luxury arm of Arena Media, had previously worked on the UK portion of the account, but this is understood to have been on a project basis.

Gant devotes the majority of its media spend to magazines and joins other fashion brands including Christian Dior as a client of KR Media.

In the UK, Gant has its own branded stores in London, Manchester, Solihull, Edinburgh, Glasgow, Bristol and Portsmouth.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).