Kraft 'burp' by DraftFCB Melbourne

FCB Melbourne has created a spot for Kraft's Chicken In-A-Biskit snack, which features live chickens being burped out of the mouths of three teenage boys after eating the snack. Set on a bus, "burp" features a group of young school-boys munching on some Chicken In-A-Biskit. One boy lets out a burp and suddenly we see a flapping chicken fly out of his mouth. The ad aims to demonstrate how the snack is not about flavour you can see but flavour you can really taste.