Kraft-Heinz bolsters leadership team ahead of merger

Ahead of the anticipated Kraft-Heinz merger, the company has announced the appointment of a string of new execs as it looks to strengthen its "iconic" and "powerful" brands - including Ketchup, Philadelphia and Kool-Aid.

Kraft-Heinz: merger will create $28bn company
Kraft-Heinz: merger will create $28bn company

The new Kraft-Heinz company will have annual sales of around $28bn, making it one of the largest food and drink players in the world with a powerhouse of brands. 

In anticipation, the business has announced the appointment of a number of new execs, as well as the departure of several incumbents from both existing businesses. Jane Hilk, CMO and president of beverages & snack nuts at Kraft will leave the business. 

The new senior leadership team will include former CMO for Heinz UK Matt Hill who will assume the position of zone president for Europe. He was previously president of Heinz UK & Ireland and joined Heinz in 2010. 

Nina Barton will be promoted to SVP of marketing innovation, research and development having previously been VP of marketing for coffee.

George Zoghbi, currently COO of Kraft will become COO of the company. Other appointments include Eduardo Luz as president of the ketchup, condiments, sauces, dressings and frozen business; Joe Fragnito as president of beverages & snack nuts; Howard Friedman as president of cheese & dairy and Mark Magnesen as president of the meat business.

"Our new leadership team represents the best of the best in business with proven track records for delivering results," said Bernardo Hees, future CEO of the proposed Kraft Heinz Company.

"I am thrilled that this world-class group of executives will join me to further strengthen our iconic brands with our industry-leading go-to-market strategies, innovation pipeline, and global infrastructure."

The new leadership structure will be effective on the close of the merger transaction, expected this year.


Recommended

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More