Kraft Philadelphia 'hair' by JWT

JWT returns to the angel theme for the latest spot to promote Kraft Philadelphia cream cheese. In only 20 seconds, the ad, called "hair", manages to cram in a recipe, a joke and warning about the unexpected effects of getting a bubble perm. Directed by Trevor Melvin and created by Geoff Cousins and Jon Iles, the ad stars Vineeta Rishi and Lexi Strauss as the angels.


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