Kraft's Tassimo to send personalised thank you messages

Kraft has launched an eCRM campaign supporting its coffee brand Tassimo, which sends "thank you" messages to customers' friends, in a campaign created by Publicis Chemistry.

Tassimo: runs thank-you campaign
Tassimo: runs thank-you campaign

Members of its CRM programme, which is called myTASSIMO, will be sent an email, inviting them to send a message of thanks to their friend in the form of a personalised video, accessible from a microsite. Participants will get access to a special offer.

To accompany the campaign there will be Facebook activity to show how many people are spreading thank you messages across the world.

There is also an opportunity to share the messages on social media channels, including Twitter, Pinterest, Google+ and Facebook.

The activity runs across eight European countries, with Publicis Chemistry supported by Proximity Paris and TBWA Berlin.

It forms part of Tassimo’s current ‘Touch. Sip. Smile’ campaign.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 The big adland divide: culture vs collateral

The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.

YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More