Kraft's Tassimo to send personalised thank you messages

Kraft has launched an eCRM campaign supporting its coffee brand Tassimo, which sends "thank you" messages to customers' friends, in a campaign created by Publicis Chemistry.

Tassimo: runs thank-you campaign
Tassimo: runs thank-you campaign

Members of its CRM programme, which is called myTASSIMO, will be sent an email, inviting them to send a message of thanks to their friend in the form of a personalised video, accessible from a microsite. Participants will get access to a special offer.

To accompany the campaign there will be Facebook activity to show how many people are spreading thank you messages across the world.

There is also an opportunity to share the messages on social media channels, including Twitter, Pinterest, Google+ and Facebook.

The activity runs across eight European countries, with Publicis Chemistry supported by Proximity Paris and TBWA Berlin.

It forms part of Tassimo’s current ‘Touch. Sip. Smile’ campaign.

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published