Kraft's Tassimo to send personalised thank you messages

Kraft has launched an eCRM campaign supporting its coffee brand Tassimo, which sends "thank you" messages to customers' friends, in a campaign created by Publicis Chemistry.

Tassimo: runs thank-you campaign
Tassimo: runs thank-you campaign

Members of its CRM programme, which is called myTASSIMO, will be sent an email, inviting them to send a message of thanks to their friend in the form of a personalised video, accessible from a microsite. Participants will get access to a special offer.

To accompany the campaign there will be Facebook activity to show how many people are spreading thank you messages across the world.

There is also an opportunity to share the messages on social media channels, including Twitter, Pinterest, Google+ and Facebook.

The activity runs across eight European countries, with Publicis Chemistry supported by Proximity Paris and TBWA Berlin.

It forms part of Tassimo’s current ‘Touch. Sip. Smile’ campaign.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More