Kris Marshall returns to BT ads without on-screen girlfriend

LONDON - Former 'My Family' actor Kris Marshall is returning as Adam in the latest BT TV ad, but without love-interest Jane, played by Esther Hall.

Kris Marshall returns to BT ads without on-screen girlfriend

The ad, promoting the company's BT Vision and Broadband products, will attack pay-TV rival brands, such as Virgin Media and Sky, for the fact that consumers must pay for channels they never watch.

The 40-second spot, created by Abbott Mead Vickers BBDO, which breaks on Monday 6 October, shows Adam arriving at a friend's flat for Sunday lunch, and mocking him for how often he watches obscure stations such as the Deep Sea Fishing Channel. The ad then cuts back to Adam's flat, where he can choose what to watch on-demand with BT Vision.

The ad is the latest installment in an on-going £11m TV campaign. In the previous ad, BT toyed with the prospect that its on-screen family would be splitting up after Adam moved to Cornwall to take up his 'dream job', putting his relationship with Jane under strain. It is not known whether she will return for future campaigns.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).