Kronenbourg 'seat search' by M&C Saatchi

A Kronenbourg lover struggles to find somewhere to enjoy his favourite lager in the latest campaign for the brand by M&C Saatchi. In the 40-second spot, the man buys a pint of 1664 in the pub, only to walk back to his friends and lose the last chair round the table. He then wanders to an armchair left in the street, which promptly gets snapped up. After walking through town, getting onto the buses and checking out the seats in the bus station, only to miss out at the last moment, the man eventually finds an empty chair to savour his drink, while posing naked for a still life class.