Krow in recruitment drive after winning £10m Thomson business

Krow, the agency which was founded by Barry Cook, Malcolm White, John Quarrey and Nick Hastings, is embarking on a recruitment drive after scooping the £10 million Thomson business.

The 14-month-old start-up expects to have 30 employees by the end of the year - more than doubling its size since January - after successfully seeing off competition from JWT, VCCP, Delaney Lund Knox Warren & Partners and DDB London, the incumbent on the business.

Thomson is an important addition to the agency's client list, which consists of Fiat, Alfa Romeo and the Unilever-owned Elmlea account, which it won last month.

Thomson, owned by TUI, spent £9.6 million on advertising last year, according to figures from Nielsen Media Research.

Agency Assessments International conducted the pitch because TUI wants to reposition the brand as a travel portal. It plans to advertise throughout the year, not just around peak holiday seasons.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).