Krow scoops Flora ad brief

LONDON - Unilever has handed Krow Communications the UK ad account for Flora's "Cooking with Schools" initiative.

Flora... "Cooking with Schools"
Flora... "Cooking with Schools"

Bartle Bogle Hegarty, which handles the global account for Flora, created the initiative’s UK launch campaign last year.  Krow already handles the ad accounts for Flora ProActive and Flora Buttery.   

The ‘Cooking with Schools’ UK initiative, which is in its second year, runs across the whole range of Flora brands.  The new campaign will launch in March to kick off the 2009 programme.

BBH’s last ad for ‘Cooking with Schools’ was released in June 2008 and featured animated chefs made out of seeds.  Primary school children sang its soundtrack.

The initiative provides cooking equipment and resources, in exchange for Flora pack vouchers, to help support health education in primary schools.  This includes free equipment, teaching resources and a cookery road show.

Last year, 14,000 primary schools got involved in the programme, collecting 1,281,144 tokens in total. 

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content