Kung Fu Panda fronts UK launch of global Wix.com campaign

Po, the protagonist of the Kung Fu Panda animated movies, is fronting a new global ad for Wix.com, the DIY web site publishing platform.

The global TV ad, created by the movie’s animators DreamWorks Animations, launches in the UK on Monday 25 January, ahead of the release of Kung Fu Panda 3 in March.

It sees Po compare his Wix.com-inspired web site with viewers’ existing sites, which he describes as "older than leftover noodles".

Comedy actor Jack Black provides the voice of Po in the movies, but a voice double is used for this ad.

Po then shows his versions of Wix photography, music and restaurant pages before proudly displaying his very own Dragon Warrior site.

DreamWorks Animation’s Phil Craven directed the 30-second spot, which was written in-house by Wix.com, while TwoNil handles the company’s global media planning and buying.

In the US, another Kung Fu Panda ad is being created to air during the Super Bowl ad break. It is the second successive year the brand is advertising during the American football spectacle.

Teaser ads for the spot were released last week.

Omer Shai, the chief marketing officer at Wix.com, said: "Last year, 115 million viewers tuned in to watch the Super Bowl, but our campaign enabled us to engage with an additional audience of 300 million people worldwide.

"Our goal for this year is to recreate that reach and hopefully surpass it. We believe that the way to achieve this is by creating a memorable and engaging international campaign by joining forces with a fellow global brand like Kung Fu Panda."

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